College's new website, which has just gone live."/>
Mathew Riley | 20 April 2017
Head of Digital, Bluestone360
For the last few months we have been working closely with City College Plymouth to design and build the College's new website, which has just gone live.
The project involved a complete overhaul of the College’s approach to information provision and hierarchy, website structure, design, content and also the integration of course databases.
The new website’s layout has dramatically improved the user experience, placing the emphasis upon searching for course information and applying in a minimum of clicks.
We subtly evolved City College Plymouth’s branding to work across the website, and the clean and clear design makes it easier to communicate through visual language and sign posting.
Together with the College team we simplified the messaging, introduced video content, and re-wrote all of the copy, aligning tone-of-voice and creating a bold and contemporary look-and-feel that evokes the College’s brand values, and helps to establish a confident website that will attract students of all ages and interests.