Danepak

Digital bacon strategy

Danepak are one of the largest suppliers of Danish bacon in the UK and have been working with Bluestone360 since 2007.

Over the years, we’ve helped Danepak implement a full rebrand. We helped to reposition the brand within the marketplace and created a brand identity that resonated with the British public, exploring the positive association between ‘Danish’ and ‘pork products’.

This rebrand was historically integrated in all above the line advertising, new product developments and online social activity.

More recently, Bluestone360 has begun working with Danepak on digital projects. We were briefed to create a new website for the brand that reflected the infamous Danish ‘sizzle’ and sense of ‘hygge’ – a Danish word meaning ‘to enjoy the simple pleasures in life’. With clean lines, warm hues and a fully responsive interface for desktop and mobile, the resulting site blends seamlessly with the brand’s existing marketing collateral.

Under the hood

The Process

  • Interactive wireframing
  • UX journeys
  • Content ideas and development
  • Training and support

The Build

  • WordPress Content Management System
  • Responsive & Mobile optimised
  • Social media integration
  • Google Analytics
  • Search engine optimised
  • Minified HTML, CSS, JavaScript code
  • W3C compliant code
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