Owned by one of the largest healthy snack bar manufacturers in Europe, The Good Grain Company has been producing puffed wheat cereal in the UK for over 75 years.
With the market trending away from the ‘healthy staples’ attitude, The Good Grain Company wanted a brand that would reposition them as a ‘deliciously wholesome’ product. They asked Bluestone360 to update their packaging, retaining its nutritious vibe while at the same time creating more desire around the product.
Using consumer insights, we redesigned The Good Grain Company’s puffed wheat packaging to play on the brand’s rich heritage. We gave it a bolder, fresher and healthier aesthetic, creating maximum in-store disruption and appealing to a wider market.