As a brand, Holy Cow Organic has been around since around 2005 and have had their Cottage Cheese listed by Waitrose and Ocado. There had been little investment in the design and marketing of the brand up until June 2015.
With the commodity price of milk coming close to the cost of production, Holy Cow Organic made a decision to add value to their milk by creating an extended range of products – adding clotted cream, soft cheese and crème fraiche to their existing cottage cheese.
We started working with Holy Cow Organic in July 2015 to redevelop the brand look and feel and translate it across new packaging, web and social media.
Before starting any design work we carried out competitor analysis (for both “dairy” and “organic” sectors) and worked alongside a consultant on insights and trends for the category. From this two clear directions on how the brand could develop came through which we were then able to develop into creative concepts.
Building on the insights, we created a new identity for Holy Cow Organic. This new look was rolled out across packaging, their website and social media channels. We offered alternative options for packaging solutions for Cottage Cheese to help give the product stand out on the shelf.
We completely overhauled the online offering for the brand – creating a relatively simple 5 page website. We created a short, 15-second film, editing existing footage of Carswell Farm for the home page to create a WOW factor when you first land on the site.
Social media was a relatively new area for the brand and Bluestone were able to assist with strategic planning for their Facebook and Twitter channels.
“It was great to work with Bluestone on this exciting project for our brand: they completely understood where we wanted to take the identity of Holy Cow and we’re delighted with the result.”