Exceedingly good awareness.
The focus of the campaign was to drive awareness of the Mr Kipling brand in Australia.
To best utilise the clients budget and to generate maximum impact we focused the campaign towards digital, supported by POS, sampling, flyers and on-pack promotions.
We devised a competition-driven micro site, show casing products to raise awareness of the brand down under. The aim was to generate a loyal fan base and build a database of Mr Kipling followers.