Naanster specialise in creating convenient, hot, hand-held Indian snacks. They wanted to expand the business around the UK and approached Bluestone360 to reinvent the brand’s identity.
We began by establishing Naanster’s core values in one of our trademark DNA sessions. This gave us a strong suite of ideas and concepts to work with and formed the basis of all our further strategic and creative concepts.
Underpinned by retailer insights, we first redeveloped the brand’s packaging to reflect its fun, vibrant and zesty character. This brand identity was then rolled out across all social media channels and shopper communication, along with the relaunch campaign, ‘Spice It Up!’.
In the initial three months after launch, Naanster’s Facebook audience grew more than fivefold. Naanster is now stocked nationally, having gained shelf space in universities, stadiums and retailers around the country.