National Marine Aquarium

Diving into digital development

The National Marine Aquarium approached Bluestone360 looking to develop a new website that would position them as the premier aquarium in the UK and raise the profile of the organisation’s conservation efforts on a national and international level.

We began the project by conducting a company-wide information audit, consolidating information and conducting investigative research into the user experience on the existing website. The result was a refined, purpose-built and responsive website that simplified the user experience and showcased the marine conservation and education work the Aquarium does through beautiful photography and engaging written content. All content was SEO optimised to maximise SERP coverage and the website was specifically designed to make it easy for all staff to add their own posts and articles.

As a result, the Aquarium has seen a rise in the number of unique website visitors and social media referrals, increased organic search visibility, time spent on the website, and a decrease in bounce rate.

Under the hood

The Process

  • Interactive wireframing
  • Multi-departmental blog and news functionality
  • Card sorting
  • Audience personas and segmentation
  • UX journeys
  • Training and support

The Build

  • WordPress Content Management System
  • Responsive & Mobile optimised
  • Integration with Salesforce CRM systems
  • Social media integration
  • E-commerce integration
  • Google Analytics
  • Search engine optimised
  • Minified HTML, CSS, JavaScript code
  • W3C compliant
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