Plessey is a Plymouth-based technology design and manufacturing company, and a world leader in producing GaN-on-Silicon LEDs.
Blustone360 were asked to create a contemporary, responsive, fully-optimised and content-managed website to reflect their industry standing, innovative technology and product portfolio.
Our approach involved providing a varied set of target audiences with relevant content via a new applications section where it is possible to understand how Plessey’s technology is incorporated into different environments and products.
All content has been completely re-written to be more succinct and to be found by search engines. We implemented a new visual approach to enhance the experience from a previously text-heavy layout.
The structure of the site was redesigned to improve internal linking, user flows and optimise content hierarchies. Products now take centre stage, with content relationships established between each product, product range, their associated technologies and market applications making for a much improved user journey.
All technical documentation, categorised by type and related product, are listed within a document library. Individual product pages display all related documentation. Google Analytics event tracking has been set up to monitor how often documents are downloaded and which documents are the most popular.
As much of the site as possible is content manageable. A modular template was developed to allow users to easily create pages that are visually engaging and flexible to requirements. Custom content types and taxonomies were defined to segregate and organise content.
Plessey started working with Bluestone360 at the beginning of 2016 and their wealth of experience helped us create our brand development, marketing and communications material. The 6-week project of developing and implementing our new website in October that year was a tremendous achievement and has been extremely valuable in ensuring a far smoother customer journey for visitors to the website. Very inspirational to work with such a fantastic team down here in the South West.
Communications and Customer Care Manager
Old site versus New site: