Since 1989, the Proton brand has generated a loyal customer base, rising through the ranks of automotive manufacturing to export cars worldwide.
At Bluestone360, we worked closely alongside Proton to develop its 32-page quarterly magazine. This project involved everything from initial design, artwork and copywriting to strategic direction and bespoke customer delivery. We also produced Proton’s national advertising campaign, whilst tailor-making direct mail pieces to drive sales and encourage customer loyalty. Furthermore, we worked closely with Proton’s suppliers, supporting their requirements through POS, posters and brochures.
“Bluestone360 have shown a great deal of creativity in pulling together Profile magazine, our main form of communicating with existing customers. Furthermore, they continue to show a high level of added value when working on our dealer communication tools.”
Marketing Assistant, Proton Cars ltd