Tesco wanted to grow scotch egg sales during the build-up to Easter. They launched an on-pack promotion to win family holidays and needed support in the form of an interactive website whereby entrants could enter the competition online.
We developed an eggsellent website, creating a fun and comical personality around the scotch egg to drive awareness and sales.
The Flash animated site enabled entrants to enter the on-pack competition details and immediately find out if they’d won. Winners were alerted with a congratulatory message and unsuccessful entrants were greeted with a consolatory message and a ‘Yolk of the Day’.