Needing to revitalise gammon sales in the UK food market, Danish pork specialists Tulip created the Gammon Company. Tulip wanted the new brand to offer a range of products that would give the family favourite a modern twist.
We crafted the brand’s identity from scratch. We gave the meat an image overhaul by designing colourful, contemporary packaging underpinned by a ‘cook eat enjoy’ strapline and a brand language that would appeal to the Gammon Company’s target market.
The brand’s steaks and sauces launched in the UK recently and are positioned as a versatile and easy meat to enjoy.