Over 30 years ago from our front room we started a small design and illustration business. It took many years of hard work, advice and support through the good times and tougher times. We remember the absolute focus and energy (and time!) it needed to make it flourish. Despite working with some large national businesses and brands over the years we still remember how we started and now, with what we have learnt over the years, we can share that experience and advice whilst being able to offer some cost effective support.

Supporting and helping small businesses grow (and survive) is something that’s very close to us, and now even more so than ever. We believe that effective marketing on and offline should be underpinned by a strong and authentic brand.

77% of B2B marketing leaders say branding is critical to growth [1]

Brand isn’t just about a beautiful logo or a well-designed website. It’s what you stand for, your mission, your values, your story. It’s everything. It’s you, your audience, your customers, your employees. And it’s completely unique, breathing life into your business. We see it as your soul or personality and without a strong brand, a business can be invisible and uninteresting.

We all know large companies tend to have a very strong brand identity and messaging, like Apple or Costa, but this doesn’t mean it’s any less important for smaller businesses. You need to be recognisable and consistency is still important.

Very few companies – 26% – leverage the effectiveness and power of brand guidelines [2]

With all of this in mind, we have created three branding packages specifically designed for small businesses. We feel these are a cost effective way to unleash the benefits of great branding.

Our Small Business Packages…

Brand Starter £800

  • Brand ID – Logo, Letterhead, Business Card and Comp Slips
  • Brand Language – Website look and feel overview

Brand Accelerator £1,200

  • BrandDNA – Brand Wheel (online/email)
  • Brand ID – Logo, Letterhead, Business Card and Comp Slips
  • Brand Language – Website + Literature look and feel overview
  • Brand Guidelines – Basic Guidelines

Brand Energiser £1,800

  • BrandDNA – Brand Wheel (online/email) + Brand Proposition
  • Brand ID – Logo, Letterhead, Business Card and Comp Slips
  • Brand Language – Website + Literature look and feel overview
  • Brand Guidelines – Basic Guidelines + Brand Visual Language Guidelines

Of course not every business will slot perfectly into one of these packages, so we can always work together to create something more suitable for you and your business if needed.

Any additional services such as website design, PR and marketing strategies are available separately, but we believe that getting your brand right is the foundation of any successful business.

To talk more about our small business packages and how we can help you, just email Steve Kyffin, our Managing Director at steve@bluestone360.co.uk or Steve Watson, our Creative Director at stevew@bluestone360.co.uk for further information.