Healthy profits

In the middle of a market boom and with the popularity of healthy cereal bars on the rise, Halo Foods approached Bluestone360 to conduct a full rebrand of Fruitus with the aim of helping them compete with the plethora of new products that were flooding the marketplace.

By modernising the packaging with bright colours we created maximum visual disruption for grabbing consumer attention in store, whilst incorporating vibrant illustrations and photography of the natural ingredients in the product communicated the health benefits of the cereal bars.

We rolled the new designs out across the packaging for the individual bars, multipack cartons, SRP and CDU.

Since the rebrand, Halo Foods have gained several listings in the health sector and are in discussion with a number of retailers for listings of their multipacks.

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