The Gammon Company

Cook, eat, enjoy

Needing to revitalise gammon sales in the UK food market, Danish pork specialists Tulip created the Gammon Company. Tulip wanted the new brand to offer a range of products that would give the family favourite a modern twist.

We crafted the brand’s identity from scratch. We gave the meat an image overhaul by designing colourful, contemporary packaging underpinned by a ‘cook eat enjoy’ strapline and a brand language that would appeal to the Gammon Company’s target market.

The brand’s steaks and sauces launched in the UK recently and are positioned as a versatile and easy meat to enjoy.

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