Um Bongo

Refilling their juice

Tropical juice drink Um Bongo, immensely popular in the ‘80s and ‘90s, no longer had a shelf presence in UK supermarkets.

Manufacturers Gerber Juice wanted to bring back the brand with an online awareness campaign as well as revamping its packaging.

With the premise to gain 10,000 registrations to bring back the iconic drink, we created and managed an official Facebook page as well as mini-site

With well over 19,000 fans and registrations within the first four weeks, we gained fantastic insight into public perception of the brand, which resulted in the release of both 100% Juice Um Bongo and the original recipe version of the drink.

umbongo-2 umbongo-3 umbongo-4 umbongo-5