Search Engine Optimisation
Search Engine Optimisation (SEO) is an integral part of any website. You don’t spend money on a website for no one to visit it. This is where SEO comes into play.
To increase your ranking and relevance in search engines, we delve deep to understand you as a brand in order to identify the correct keywords before implementing an overall SEO strategy.
Using on-page optimisation, we ensure the website has a good fundamental basis and is structured well and is targeting the right keywords. From there, we can delve into the more technical SEO (site speed) and off-site SEO (social media, trusted link building and so on).
SEO is evolving all the time so we make sure to stay updated with the latest news so we have knowledge of the best practices. We always review, test and adapt our SEO strategies to suit the ever-changing market, bringing you the best results.
PPC and Google Ads
On top of the organic SEO strategy, Pay Per Click (PPC) advertising is often a service people require, and it can be a great way to further improve your brand awareness.
PPC is an ongoing process and no ad, or client, is ever the same. We begin by understanding your challenges, getting to know the data and researching the competition. From here, we can suggest an advertising strategy and begin implementing.
It’s not just a matter of creating an advert and chucking money at it. It requires a balance of creativity to capture your audience with an analytical view to make sure your adverts appear just where they need to be. We can tailor the right message for the right people at the right time. Our experienced team will be continually checking and optimising your ads to ensure they’re on track to bring you the best results possible.
It has been a pleasure to work with the team at Bluestone360.
Our journey with them began with a concept and ended with a fantastic brand, a wealth of creative design and a website that we are extremely proud of.
What really made the difference was their team’s ability to understand us, our sector and the look and feel that we wanted to create for our clients and their communities. This is a difficult task in a sector where compassion and sensitivity are key and where tone is so important. They just ‘got it’ from the start and I would be happy to recommend them.