A thriving Plymouth-based firm of solicitors with a proud heritage dating back to the 1920s and focused on business and legal services, who wanted to streamline their website site to allow users to find what they wanted quickly, easily and enable them to get in touch.
Plotting easy web navigation
The existing website consisted of four contrasting sections which made the user journey complicated.
To resolve the problem, we worked closely with the Nash team to understand and establish what they needed from the website build and more importantly, identify the various user journeys. From this, we understood the main users of the site were those looking for personal or business services and individuals in pursuit of a career. Portraying the right tone of voice across the website was crucial as they needed to appeal to all three key audiences, whilst maintaining the brand language.
Information with one or two clicks
Due to the large scale of the website, we needed to develop a way for users to navigate their way around easily and quickly. We used a drop down ‘mega menu system’ which allowed users to get the information they needed in just one or two clicks. We also used colour segmentation to help distinguish different parts of the website.
The old website had some functionality to give users business quotes, but it was spread across four separate forms and was not easy to use. We resolved this by developing a conveyancy calculator, a piece of software that automatically generated multiple bespoke quotes without the client needing to meet a member of the Nash team. There was an added functionality to email the quote to the client and a call to action for a Nash Solicitor to later call the client to discuss the quote.
Improved navigation and functionality
The website now has a much-improved navigation, functionality and design. The conveyancing quote generator has been a success to the extent that Nash & Co even use it to generate quotes internally.
“We are delighted to reveal our shiny new website! We’ve been working on this with Bluestone360 and we are over the moon with the result.”