Ocean City Sounds, formerly known as MTV Crashes, is a world-famous music festival.
They needed a vibrant communications plan to be implemented across on and offline channels.
Due to the iconic location of the event on the Hoe in Plymouth, we developed a logo that is an embodiment of the famous Hoe lighthouse, Smeatons Tower.
To appeal to the market we developed a vibrant visual language which was developed across posters, bus rears, billboards and various advertising formats, including Big Screen digital advertising.
We storyboarded and created a video that was used in cinema and TV, which was shown across the MTV channel.