Every Christmas Plymouth Citybus run a Christmas campaign with special ticket offers and prices.
We worked with the client to come up with a fun and engaging campaign to raise awareness of these offers over the Christmas period.
Using a mixture of digital marketing mixed with traditional advertising, we created a series of character illustrations that we could utilise across multiple applications including videos & animations, posters, outside billboards and social media.
Results
The social media adverts produced the following results:
Over
7
K
Link clicks
Over
220
K
Accounts reached
Over
1
Milllion
Impressions