Hinkley Point is a nuclear power station with two EPR reactors in Somerset, England. They employ around 5,000-6,000 people from the local community.

With so many employees, they needed somewhere to eat and refuel. Supporting the community further, they wanted to use local suppliers where possible. So, Somerset Larder was born.

It was purpose built and designed to operate 24/7. With a staggering capacity in excess of 15,000 meals per day, their kitchen uses some of the most advanced cooking facilities currently on the market.

Initially, they only had a logo and there was no brand, no values, and overall it lacked meaning.

 

 

Uncovering their core values

Working in collaboration with the key stakeholders we uncovered the values, passion and ethos that drives the business.

Using the thinking and research we established the brand wheel and ‘Big Idea’ to enable us to develop the brand identity that was true to what they stand for.

We refreshed the brand identity and language to make it more relevant and stand out in the market whilst reinforcing their core brand values.

The big idea became part of the brand language and included the new strapline ‘Nourishing the community’ and a set of brand guidelines were put into place. As part of the brand language, bespoke illustrations were created.

The new branding has been implemented across various communications, from digital, staff uniforms and new sandwich packaging.

We designed and built a new website that features some bespoke features.

Steve Braithwaite says: “The result was a new website and total revamp of our brand, which really brings to life our core concept of ‘nourishing the community’. We have already begun to win new business in the region and the pipeline for 2020 looks very exciting for us.”

 

Somerset Larder’s profile is now such that celebrity chef Michael Caines MBE recently agreed to officially open the Central Production Kitchen (CPK) in North Petherton and to judge food created by chef apprentices who work at Hinkley. The winning dish featured on menus at the site in December 2019.

 

Very professional team to work with who deliver great results for your brand. The team support you throughout, are very creative and deliver the brief. Very much enjoy working with them.

Steve Braithwaite - Somerset Larder