As a fast-growing leading provider and developer of bespoke, added value food ingredients for a wide variety of UK food manufacturing and foodservice companies across the UK, Markus Products existing brand did not reflect the ambitions of the business, the passion of their team, or the scale of their offering.
Revisiting core values
Working closely with the company team, we began by creating a mood-board and revisited the core brand values to help define the need to change the brand identity and language. As part of this process, we also pitched the idea of a name change to The Flavourworks to tie in with the new visual identity.
Name gave stamp of authority
When the brand was finalised, it was clear that The Flavourworks name represented the core values of the company as well as its tone of voice—modern, bold and raw. The brand values led us to create a unique look and feel which had the stamp of authority and the confidence of an industry leader. As part of the brand language we created vibrantly illustrated ingredients as a design motif that can be used in various ways.
Going forward as a confident brand
The rebrand has received numerous positive responses but more importantly has invigorated the team internally, giving them a brand that truly represents their passion for their product. The Flavourworks now has the tools it needs to go forward as an insightful, confident and innovative brand.
“With a relationship lasting over 20 years involving four separate major rebrands, I couldn’t imagine working for another agency”