A brand refresh to reflect the core brand values

Hinkley Point is a nuclear power station with two EPR reactors in Somerset, England employing around 5,000-6,000 people from the local community. 

With so many employees, they needed somewhere to eat and refuel. Supporting the community further, they wanted to use local suppliers where possible. So, they came up with Somerset Larder. 

It was purpose built and designed to operate 24/7. With a staggering capacity in excess of 15,000 meals per day, their kitchen uses some of the most advanced cooking facilities currently on the market.

Working in collaboration with the key stakeholders we uncovered the values, passion and ethos that drives the business.

Using the thinking and research we established the brand wheel and ‘Big Idea’ to enable us to develop the brand identity that was true to what they stand for.

We refreshed the brand identity and language to make it more relevant and stand out in the market whilst reinforcing their core brand values.

The Big Idea became part of the language and we included a new strapline ‘Nourishing the community’ and a set of brand guidelines were put into place. 

The new branding has been implemented across various communications, from digital screens, staff uniforms, and new sandwich packaging. 

We also designed, created and built their new website which features some custom and bespoke features.