We recently announced that we’re now offering PR as an additional service, and now more than ever it might be important for your business. We’re seeing many businesses adapting in ways that we haven’t ever seen before, with most turning to the digital world. To carry on ‘business as usual’ will not sit well with many, but at the same time, positive exposure needs to be built in order to keep your business moving, in whatever form that may be.
With the lack of physical interaction between customers and businesses, especially if you rely on footfall, moving to digital seems like the obvious step. However, you’ll need to be careful as people don’t want to see overly salesy messages right now as times are tough and uncertain, and you wouldn’t want to be seen as insensitive to this. But, people do still need and want that human interaction. Maintaining this is crucial, so as a brand you may need to be more personable and human. If you’re shifting your services, offering an increase in support or even just offering others advice, then PR can help to play a big role in this.
PR can take advantage of technology to keep us all connected, but we need to think more than ever about what we are saying to our customers and consumers. It’s about being social and sensitive, not just simply plonking a message in front of someone. Right now, it isn’t necessarily about building those new connections, but about maintaining relationships with your current audience and building trust in times of need. As a brand, you will have values and now is the perfect time to communicate those even further.
What we can help with…
- Storytelling
- Content creation
- Copywriting, editing and proofreading
- Social media strategy, management + campaigns
- Digital advertising
- SEO and PCC
If you’re after some free support or advice click here or please send us an email. Get in touch with our Managing Director, Steve Kyffin on steve@bluestone360.co.uk or our Creative Director, Steve Watson on stevew@bluestone360.co.uk.