Bringing beer and ale to life

People don’t just like to see the end product all the time, they like to go on a journey with you.

Dartmoor Brewery wanted to show people the process of their beer and ale via a social media campaign using video. From art direction to videography, our team got working on the best approach for this.

We put together a 7 part video series, detailing each of the stages of creating a hand-crafted ale. The video can be viewed as one but we also wanted to create something that could be broken down into shorter snippets for use on social media. It’s all about being creative with your content and getting the most out of it.

Storytelling is huge. People aren’t just going to buy a product without knowing a bit about the brand values or the people behind it. Telling your story is ultimately what sets you apart from the rest.