The story of Edwards of Conwy began in the beautiful and rugged landscape of North Wales, where the passion for food and produce is as abundant as the rain and fresh air.

In 1984 farmers son Ieuan Edwards decided to leave the family farm to become a butcher. He served an apprenticeship in the beautiful market town of Llanrwst, before training in Switzerland and Holland to become a Master Butcher.

They have been making their traditional sausages using high quality ingredients for over 35 years. The range now includes succulent burgers, great tasting bacon and much more…

edwards sausages


Edwards of Conwy wanted to position themselves as a more modern brand as they looked to expand the business.

As a Welsh business heavily influenced and inspired by their location, this was something they really wanted to bring to the forefront of the brand.

We took inspiration from the flag of Wales, incorporating the red dragon which is an obvious, yet subtle, hint to the people and inspiration behind the brand.

There were clear brand rules put in place which included a colour palette and clear guidance on how and where to use key elements.

edwards brand guidelines


We designed new colourful packaging, which proudly features the silhouette of Conwy Castle, as well as a landscape inspired by the hills and mountains of Wales.


The new brand has featured on (probably) the biggest banger in Britain!

It’s the latest artwork from top chainsaw sculptor Ed Parkes and it now stands speared on a wooden fork outside the Conwy headquarters.

It was sculpted from a dead ash tree, which Ed has now brought back to life. It represents the product Edwards’ are best known for – their sausages.

Bluestone took the time to understand the brief – turning our core brand values into visual assets we can easily apply across different mediums. The team delivered professional results within our challenging timeline and their communication and support throughout the project meant they were a pleasure to work with.

Laura Jones - Brand Manager, Edwards of Conwy