Tulip is the country’s largest pig farmer and producer of pork with a reputation that’s second to none. We have a worked with Tulip for more than 10 years on projects ranging from brand strategy, trade marketing, exhibitions, digital comms, shopper activation, retailer presentations, to managing trade events.
INNOVATION PROJECTS
It all started when we rebranded Danepak, implementing the brand across customer and consumer touch points both on and offline. We have since created and developed brands and all related communications for Alf Turner, Oak Crown, and Adams as well as various own label and innovation projects working with the big retailers. With every brand created, a set of conclusive brand guidelines were created to ensure consistency and clarity.
From brand launches, product refreshers, and visualising innovative concepts, we created stand out from the crowd and appeal to the target consumer. Our process includes initial concept sketches to 3D pack visualisation, as well as multilingual artworks across different formats.
TRADE COMMUNICATIONS
We created adverts selling Tulips core offer, featured in B2B communications for major retailers.
VISUALLY ENGAGING CONTENT
The use of infographics and icons meant that we could create multiple layers of information more visually engaging to get across the key selling points for B2B communications.
With retailers constantly looking to innovate and engage the shopper, we created a variety of visuals, from concept sketches to 3D designs, helping to get across Tulip’s vision for the future using planograms, amongst other innovative projects.
AMBITOUS CAMPAIGNS
We’ve helped manage various events.
Foodservice
Tulip’s ambitious growth plans for its Foodservice business needed an equally ambitious marketing campaign. We helped plan the event that included media, PR strategy, website, customer events, exhibitions, direct mail, sales literature and packaging.
Fuelling The Future
We assisted in organising an event for Greggs to promote the range of Foodservice products available, introducing the teams, and promoting teamwork with an event based around Formula 1 and the values associated with it – speed, efficiency and teamwork. To enhance the user experience, we created different points on the journey such as Formula 1 pit stop challenges.
COMPETITION MANAGEMENT
We’ve created and managed various different competitions to help increase product sales and brand awareness.
Eggsellent Holidays
Tesco wanted to grow scotch egg sales during the build-up to Easter. We launched an on-pack promotion to win family holidays linked to a competition online. Sales significantly rose during the promotional activity.
ANIMATIONS
We have transformed facts and figure-based retailer presentations into visually stunning presentations, presentation boards, and videos which helped win business.
Using animation has increased engagement with the end user and added more prestige.
WEBSITES
We have designed and built multiple websites for the various Tulip brands.
The Weekly Market was created to gain consumer insight from the general public. It contained recipe ideas and questionnaires.
We’ve also created online platforms for big brands such as Danepak.
SOCIAL MEDIA
We were tasked to support the launch of the new sliced meat brand, Cherry Tree Farm, into the Co-op stores with a social media campaign. The main theme was ‘Family meals without the fuss!’ to appeal to busy mums, recommending meal options and interesting facts to encourage user engagement.
Social media statistics from 2016 across Facebook and Twitter:
All of our activities and creative work following our decision to relaunch have been in line with Tulip’s wider marketing and business strategy as well as current food trends. It’s been extremely well executed and well received by our customers. We’ve seen a definite uplift in sales across our entire product range.
A huge, massive and heartfelt thank you for all the team there at Bluestone. WE ROCKED TODAY! And it was because great content, put into a fantastic presentation, meant we merely had to deliver it.
Please, please give our thank you to everyone at the team, we are immensely grateful.
